Every Word Counts

I spent gobs of time over the weekend slogging through two 60+ page threadnaughts regarding the latest Player/Dev fiasco that involves a guild from EQ2’s Test server transferring to Unrest, a Live server. Trust me; this is not what I had in mind to spend the majority of my downtime over the weekend, but I’m a nutball and someone needed to dig around the trenches. Check out my post on Massively if you want more info on the particulars.

I also hate to see this happen to EQ2. Megaton Drama Bombs are the last thing the game and playerbase need. I don’t want to go into the full gory specifics or talk about Player / Dev affiliations in general ATM although that is a great topic that needs to be addressed by the blogosphere and I’d love to read the thoughts from Devs on this matter who are super smart and already blog and need some material to harp on about.

But what I do want to address are the initial responses by Grimwell (EQ2 Community Manager), Brenlo, (SOE Global Director of Community Relations) and Froech (EQ2’s official newly inducted Senior Producer). They sucked. Yea, it’s true that no matter what you write players will read into messages too seriously, dissect it and twist it ignorantly or brilliantly to their advantage. But honestly all the forum replies from these SOE reps were poorly crafted given the enormity of the situation. Check out the reply by Bruce Ferguson that probably cost EQ2 a couple of subscriptions.

“There has been quite a bit of discussion recently about something we were doing to show kindness to some valued members of our testing community who have been working diligently to improve EverQuest II for the last three years.

What we did was take a group of characters from the test server, scrub them by hand of all test gear, and any ‘privileged’ equipment, titles, etc, and grant their wish to continue to play as a group of friends, on a live server.

Had we been aware that being a little extra kind to these folks would cause such an uproar, there is no doubt we would not have taken this step. However, due to the current situation, I find myself apologizing to you for allowing this situation to occur.

We are in the process now of removing the characters that we copied to the live servers. Obviously, we overstepped the bounds of kindness in attempting to thank these people for their efforts in testing, and we are working to rectify this situation before the end of the day today.”

Thank you,

Bruce “Froech” Ferguson

Senior Producer, EverQuest II

The main problem with this response is that it is easily read as having a defensive tone. It’s easy to discern that the players who were transferred did nothing wrong and probably deserved it as some type of reward. Once other players that play on the Test server read this reply the general assumption was wow, that’s fucked up. I wasn’t offered a transfer, and it’s something many EQ2 test players want. The words sting, the message is conveyed in favor and can be taken in a holier than thou attitude even if the resolution is addressed at the end and there is an apology. This is why every word counts. I don’t expect these guys to be skilled wordsmiths that can spin the most gracious and sympathetic posts to appease their infuriated and confused playerbase, but they definitely could’ve cleaned this mess up on the forums a lot better if they had taken the time to construct their posts a little better.

Remembering every word counts is something that I struggle. I need to practice it more often. Fuck that. There.. that’s a good start. Maybe this is another example why some advocate against official MMOG forums! Damn you.


About this entry