World of Warcraft, Toyota, Four Wheel Fury

So, while the marketing dullards at SOE spammed their players with Legends of Norrath via system wide message alerts adverts all weekend. Toyota teamed up with Blizzard and aired the most brilliant crossover commercial yet during Sunday Night Football.

I love the commercial, even if it’s way too silly - silly is fun and a nice change of pace from the more: Ohh-ohhh, baby. This car is your life, go careen around a corner; smile and shiny; shift into high gear; you want it, you want it! No thanks, I’ll go give the law to the dragon in the rivers of flames. So there was no flaming river, oh well. What the hell is up with the beating heart? It must be a quest piece. I’ll never laugh at another car ad the same way again. No more screeching catch phrases heard every three seconds. No. No. No. It’s starting already and I don’t even play WoW. Damn you Blizzard and Toyota and damn them even more for creating catch phrases I will hate by the time I wake up. Gnarls.

The humor is intended towards all the ten years olds that play WoW! Them, and those the age of you are now strong men and ladies who fancy WoW and happen to have deep pockets, it isn’t an easy feat to pull this humor off without sounding too corny, but the funny is there, grats Toyota, grats. About those perplexed viewers with no clue what the hell a Toyota truck was doing in a dragon’s belly and are still thinking Toyota is nuts and are trading in their Tacoma for something else this week, it’s a ploy to weed out the non-dragon slayers. Maybe I don’t give WoW enough credit, more people than I think know what WoW is or they will eventually, WoW will be the new Mario or it already is - err… No. I can’t do that to Mario. It’s a meeeeeee. Mario.